Are you tired of trying a lot of different ways?
Yes!
Here, you can find proven marketing ways that can help you find a lot of new customers
We all know that customers are the lifeline of every business. However, if you are running an online store, you will become a little desperate for getting new customers to turn that side project into a proper business.
But if you are running an already constituted business, you will require a way to bring a lot of customers to your business through your virtual doors. A particular way of getting new sales means inevitable revenue, enabling people to plan and invest accordingly.
But how you will get the new customers to your online business? What are some of the best ways to find new customers?
Well, there is accurate answer to this question as it mainly depends upon the size of your business and people to whom you are selling to. If you are just starting out, you can easily boost sales of your business by reaching out to family and friends. When it comes to talking about an eCommerce business with $1 million in revenues, all those stores won’t move the needle.
You are not the only store that facing this problem or we can say challenge.
When it comes to find the growth channel, two years ago, a one book has been published named Traction. This book outlines a framework to find the right growth channel for your business irrespective of the type of business, industry and stage.
However, here, you can find the framework, so searching the marketing channel, which works for your eCommerce store becomes easy for you. Below, you can find different channels that you can use to get traction.
Brainstorm Ideas
Initially, you should go through the complete list of different channels that are mentioned below and have to think about some of the ideas of how you can leverage every channel. You might be familiar with any of these channels, and it is what on which you should focus. Especially in the beginning, it is essential that you keep your mind open and consider other avenues to pursue.It also means that you can discover traction channels, which are under-use in your industry. However, still, its the brainstorm stage, so you can get innovative juices flowing
Evaluating your ideas
Now, it is the time of giving every idea’s of yours a little more thought. You can get huge help in evaluating them by using the following mentioned criteria:- How likely does it seem that this idea will work?
- Through this channel, how many customers can you expect to acquire?
- How much does it cost to acquire a customer in this channel?
- What is the time-frame required to run tests?
Prioritize the Channels
Today, you can easily get an actual views of what channels make sense to try by putting numbers on paper. You should also try to make a shortlist of two to three channels and think about different ways about how you could test them on a small scale.Ensure that you do not over think about it or you can also try to have everything perfect about it. However, if you are regarding to run Facebook ads, you should run at least 2 ads for some of the weeks and have to check the results.
You can also have a small get together if you are think that offline events are the way to go as you can see that how many people are turning up and what kind of response you are getting.
If you begin with two or three channels, you can run test in parallel. You can easily pinch your ads campaigns if you are waiting for the replies of the people. You can also try to get more deeper answers for the following questions while designing and running these tests.
- How much it costs to acquire a customer in this channel?
- Is the channel offering you the customers that you want?
- How many customers are you expecting to acquire through this channel?
New email sign ups, positive feedback from people that are on your website and visitors browsing the product page that is on your website are can be things. The main aim of getting huge customers, it is to test that which of these channels can help you out in boosting traction.
Focus
Now, if you have discovered a channel with expected, it’s time to go deeper and focus. You can invest your huge time and resources to learn everything that you wanted to. Could you search for some of the companies of other industries that have had success with this channel? Which are all those approaches that you wanted to use for your store?You should also try to break down the various parts of it which will result in huge success in this channel. After that, you can also find-out that how you can enhance every single part exceptionally. You can also begin to test ad copy, landing pages and different keywords once you found promising results from Adwords campaigns.
You make sure that your main aim must be to focus on this channel and keep boosting until it stops working. Perhaps, you have expanded yourself so big that the number of customers that you are getting through this channel are not worthy anymore.
If it is like that you should stop yourself as it’s time to go back to brainstorming stage and look for next traction channel.
Likewise, your business will keep expanding and your traction channels will be changing. Huge brand recognition, more industry contacts, a bigger marketing budget and many new opportunities will be presented itself with a bigger email list.
Marketing Channels
1. Search Engine Marketing (SEM or PPC)
It enables people to show test or product advertisements next to applicable search queries in the search results of Google or Bing. Customers are searching for a solution to his or her problem using these types of campaigns. Those types of customers are more responsive to good offers.
2. Email Marketing
You can easily stay on top-most position and generate huge revenue by just gathering email addresses of prospects or customers and engaging them with creative content and top offers.
3. Social & Display Ads
Social and display ads are the banner ads on websites, apps or on social networks such as Facebook or Reddit. If you want to target a customers, who is reading a news article or checking updates on Facebook, you have to be unique and offer a message, which grabs their attention.
4. Search Engine Optimization (SEO)
Search Engine Optimization is one such process through which you can rank your website higher in the search results. Often it can be done by creating good content, which will attract customers and links.
5. Offline Ads
When it comes to talking about offline Ads, these are traditional advertisements in magazines, billboards, newspaper, on radio or TV. Making use of these in order to market your store might be antagonistic self-generated; however, they are still providing an excellent way of reaching a big audience.
6. Affiliate Marketing
Affiliate marketing is a wonderful strategy through which a third-party can boost huge traffic to their website. They can also pay a commission for every single sale, which results from this traffic.
7. Business Development
Now, you can strong partnerships with other people or companies so that you can exchange value. To reach more customers, you can reach their network while you can also provide them value through your audience or network.
8. Content Marketing
Create content that attracts potential customers and resonates with them. This can be anything like images, text articles or videos.
9. Offline Events
Apart from virtual community building, you can easily make events to develop a tight knit community, it will be like a small get together with the best customers, a tasting session, a workshop or a full-fledged pop-up shop.
10. Sales
It is necessary that sometimes your want some kinds of little encouragement or deep advice to select the right product for them. It can easily convert your store from different types of sales to more of a lead generation approach. Here, the main focus is on convincing prospects to call in or leave their details for further follow-up.
11. Community Building
If you have lots of people, selling becomes a lot easier as it follows and believes in what you do. You can easily develop this community on different platforms through email, in the comments of your blog.
12. Viral Marketing
Through viral marketing, people can easily get their content, story to spread according to their desire. Suddenly, these are the most bizarre, awesome things and scary. It is quite difficult to get a hard channel to get right or your first run likely not be a home-run.
13. Existing Platforms
All those customers that you are looking for and want are already hanging out online. It is easy for you to reach them on platforms, including Instagram, Twitter, YouTube and Facebook.
It is also easily possible for you to figure out a simple way to reach them and get more exposure for your message once you came to know that where your potential customers are hanging out.
14. Blogger Outreach
You are capable enough to gain more exposure for your store by connecting with relevant blogs in your space. It is essential to provide something that is of value to the blogger. It is something like that you can provide some of the products for a giveaway on their website or send them free gear to review.
15. Trade Show
Probably, this is the best opportunity to expand your community if it is a consumer focused trade show. If you are developing your own products, this is the best place for you to get many new partnerships with distributors.
So, these are the top 15 marketing channels that can help you expand your store to the next level. However, if you are looking forward to getting any type of assistance from professionals, you can contact us.
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